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MARKETech
MARKETech is an ongoing article series that explores the technologies credit union marketers are using to engage members and drive growth. If you have a marketing technology success story you'd like to share, please let us know.
John San Filippo
Feb 13
CUSO Creates Hybrid, Member-Centric Auto Lending Channel
A new channel puts members in control and keeps the credit union loan front and center throughout the auto-buying process.
W.B. King
Feb 6
New Zeta Global Report Investigates the Role of CMOs in the AI Age
Legacy tech tools are holding CMOs back.
John San Filippo
Jan 27
How Credit Unions Can Offer No-Cost Merchant Card Processing
Will that be cash or credit?
John San Filippo
Jan 13
Credit Union Tech Wiz Develops AI-Powered Member Experience Solution
Gather real-time NPS data in the branch.
John San Filippo
Sep 27, 2024
M3 Group to Offer CUs Marketing Campaigns to Go
AgenCU to Make World-Class Marketing Materials Available to Credit Unions of All Sizes
John San Filippo
Aug 19, 2024
Ribbon: The First 'Inheritance Platform' for Credit Unions
Simplify the lives of deceased members’ families, while retaining generational wealth transfer at the credit union.
W.B. King
May 16, 2024
Ignite Sales Offers Marketing Advice to Credit Unions: Strike the Balance Between AI and the Human Touch
Barbie Roe offers credit unions forward-leaning marketing tips.
W.B. King
May 9, 2024
Dort Financial CU’s Investment Crowns Nook a CUSO
Learn how Dort Financial CU reengaged with its 50 and over member base with Nook.
John San Filippo
Apr 23, 2024
Financial Plus CU Puts Its Data to Work
Credit union enlists the help of White Clay to make the most of its data assets
John San Filippo
Mar 15, 2024
Out-Neobank the Neobanks with Your Own Digital Sub-Brand
Beat the challengers at their own game.
W.B. King
Jan 22, 2024
Embold CU Vastly Improves Email Marketing Returns with Prisma Campaigns Solution
Learn how Embold CU realized a 61% email open rate.
John San Filippo
Jan 5, 2024
AI and the Point Versus Platform Debate
What goes around comes around.
John San Filippo
Dec 6, 2023
CUs Can Make More Loans by Mastering Small Data
Underwrite a loan based on the member's socials.
John San Filippo
Nov 29, 2023
Solving the Thin File/No File Dilemma
The shortcomings of the decades-old, yet still widely used, credit scoring systems are well-known ...
John San Filippo
Oct 2, 2023
MARKETech: Stakana Brings World-Class Predictive Analytics to Credit Unions
Fintech startup Stakana is on a mission to bring world-class, artificial intelligence (AI)-driven predictive analytics to credit unions.
John San Filippo
Jul 5, 2023
MARKETech: Leveraging Technology in the Modern Credit Union
Finopotamus recently spoke with Brendan Grove, chief technology officer and co-founder of the New York City –based fintech Prizeout.
John San Filippo
Apr 17, 2023
MARKETech: Snigglezoo Brings Financial Education to the Youth Market
Finopotamus spoke with F&A FCU’s Chief Administrative Officer Michelle Swauger about the credit union’s relationship with Snigglezoo.
W.B. King
Mar 17, 2023
Zia Credit Union’s Notable Growth Spurred by Partnership With Your Marketing Co.
By W.B. King Mark Twain's quote “It’s not the size of the dog in the fight, it’s the size of the fight in the dog” could easily be...
John San Filippo
Mar 15, 2023
GAC2023: CuneXus and Pulsate Talk Partnerships and More
We spoke with Sarah Martin, Tony Salamone and Baron Conway.
John San Filippo
Jan 5, 2023
MARKETech: Tropical Financial CU Gives Members PURLs of Wisdom
MARKETech is an ongoing article series that explores the technologies credit union marketers are using to engage members and drive growth.
John San Filippo
Jan 3, 2023
Los Angeles FCU Uses Tech to Drive More Direct Auto Loans
January is Lending Month at Finopotamus. Look for more articles related to lending technology.
W.B. King
Jul 28, 2022
2022 Tekkie Award for Marketing: 4Front Credit Union
By W.B. King Recognizing the need for progressive financial literacy programs that could benefit its 97,000-plus members, 4Front Credit...
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