Debbie, the member growth and loyalty-as-a-service platform, is proud to announce the launch of their inaugural Financial Services Marketing and Acquisition Report. The goal of the report is to education CU and banking executives around the cost of growth, marketing, and member acquisition.
Over 40% of credit union executives don't know their own member acquisition cost (MAC), despite the fact that their #1 goal is to grow the credit union membership. In order to accomplish that goal sustainably, credit union executives need to become smart about how to measure this cost and how to leverage different channels to optimize it.
This report covers industry benchmarks, pulling data from the average member acquisition cost for the top 100 credit unions (based on NCUA call report data), as well as survey data from over 50 credit union execs. The report looks at marketing budgets, channel breakdown, and growth strategy, and strategies to reduce your member acquisition cost.
To read the report, click here: https://docsend.com/view/vutjp7uzcy3s9mfa
Who is Debbie?
Debbie was founded by people who were tired of struggling with financial insecurity and built a category-transforming rewards platform. Debbie uses behavioral psychology and positive reinforcement to help people improve their finances sustainably. The company has raised over $2.5m from venture capital investors such as One Way VC, TA Ventures, BDMI, Trustage, MSUFCU and others. The company was founded in 2021 and based in Miami, FL. For any inquiries you can reach us at hello@joindebbie.com.