Plinqit Surpasses $3 Billion in Deposits, Unveils New Website to Help Banks Scale & Diversify Deposit Growth

ANN ARBOR, Mich., Apr. 8, 2025—Plinqit, the award-winning provider of high-yield and automated savings solutions, is celebrating a major milestone: Deposits generated through its High Yield Savings product have surpassed $3 billion. To reinforce their support for financial institutions in generating deposit growth, Plinqit also launched a refreshed website.

Plinqit’s success reflects its ability to help banks attract and retain deposits in an increasingly competitive environment. By offering a turnkey, white-label digital savings solution, Plinqit enables financial institutions to tap into new market segments, drive engagement, and compete effectively without significant infrastructure investments.

“Our mission is to empower financial institutions with innovative technology that makes growing deposits easier, more efficient, and honestly more effective,” said Kathleen Craig, founder and CEO of Plinqit. “Helping our clients generate more than $3 billion in deposits in just over a year is a testament to the impact of our High Yield Savings product. And now with an FI-focused website, we’re making it even easier for banks to explore how they can leverage Plinqit to scale deposit growth and build lasting customer relationships.”

The redesigned website offers an improved user experience with detailed insights into Plinqit’s high-yield savings offerings, use cases for personas that banks want to target, and case studies highlighting real-world implementations.

Plinqit’s platform continues to drive impressive results, attracting deposits from a broad range of consumers, including younger savers and high-income households. On average, Plinqit depositors maintain a balance exceeding $40,000, demonstrating strong engagement and trust in the platform. With a track record of delivering proven deposit growth strategies, Plinqit is well-positioned to support financial institutions in meeting evolving consumer expectations and strengthening their competitive edge.

For more information about Plinqit and to explore its enhanced website, visit https://info.plinqit.com/.

About Plinqit

Plinqit offers two ways to grow deposits, High Yield Savings by Plinqit and automated savings. High Yield Savings by Plinqit is a white-label savings product that generates high-growth deposits, perfect for banks wanting a turnkey way to launch a digital-only brand. Plinqit helps banks and credit unions grow deposits, attract new customers, and expand their retail footprint while helping people live their best financial life. For more information, visit https://info.plinqit.com/.