Wayzata, MN (October 24, 2024)–Nook, a Credit Union Service Organization (CUSO) and pioneer of niche experiences, announces the appointment of Tiffany Niederwerfer as the company’s Chief Strategy Officer (CSO). This strategic addition to Nook's leadership team reinforces the company’s dedication to innovation and growth within the credit union industry.
In her role as CSO, Niederwerfer will be instrumental in shaping Nook’s strategic vision and advancing its mission to bring relationship banking back. She will also serve as an extension to credit union executive teams, offering expertise in strategy, brand and content planning, resource assessment, and marcom technology utilization.
“Tiffany’s superpower is being able to quickly understand organizational pain points, “said Austin Wentzlaff, Nook Co-Founder & CEO. “Her blend of strategic foresight and actionable insights will undoubtedly enhance Nook's positive influence in the credit union sector, helping us deepen member loyalty through tailored experiences.”
Niederwerfer brings over 20 years of experience in developing and executing growth-driven strategies. Before joining Nook, she held leadership roles at prominent organizations such as America’s Credit Unions, Filene Research Institute, and TruStage, where she led teams and initiatives that significantly boosted growth and market presence. Her expertise in brand elevation, campaign development, and stakeholder engagement positions her perfectly to enhance Nook's offerings and adapt to the evolving needs of its customers.
“Rapid technological advancements and the challenge of hiring specialized talent make it tough for credit union leaders to effectively meet customer needs”, Niederwerfer said. “I’m excited to join Nook and tackle these pressing challenges in an industry I’m passionate about supporting.”
About Nook
Nook is Bringing Relationship-Based Banking Back with a first-of-its-kind platform designed to empower credit unions to provide niche experiences to their members. Nook’s Niche Experience Platform builds deep trust and loyalty with core member groups by leveraging a niche lifestyle engagement model that doesn't require a new brand, website, or technology stack. This enables credit unions to offer a fresh perspective, encouraging more frequent member engagement and empowering credit unions to “sell without selling” by allowing members to envision the practicality, relevance, and positive impact that credit union solutions have on their lives. With Nook, credit unions are able to increase engagement, trust & loyalty, share of wallet, and profitability.