Tru Treasury Named 2025 CUSO of the Year at NACUSO Reimagine Conference For Immediate Release

LAS VEGAS, NV – Tru Treasury, the credit union industry’s first and only end-to-end treasury management Credit Union Service Organization (CUSO), was presented the 2025 CUSO of the Year at the National Association of Credit Union Service Organizations (NACUSO) Reimagine Conference in Las Vegas this week.

Tru Treasury received this recognition for its outstanding contributions to the credit union industry through collaborative innovation, exceptional service delivery, and its commitment to helping credit unions compete effectively in the treasury management space.

“Being named CUSO of the Year is an incredible honor and a reflection of the passion and purpose that drives our team every day,” said John Ballantyne, CEO of Tru Treasury. “From day one, we set out to build something different—bringing together the right people, powerful products, and purpose-built platforms to help credit unions grow stronger business relationships and create lasting impact in their communities.”

Launched during the challenging early days of the pandemic, Tru Treasury has transformed from an ambitious startup into a leading industry provider of treasury management solutions. The company's journey reflects its unwavering mission to enhance credit unions' competitive position in the business services marketplace through innovative technology and specialized expertise.

NACUSO's annual CUSO of the Year award recognizes organizations demonstrating exceptional value through collaboration, innovation, and service excellence. Tru Treasury stood out among numerous nominees for its significant impact on credit union operations and member services.

Throughout its five-year journey, Tru Treasury has consistently expanded its service offerings while maintaining a member-first philosophy. The company has helped dozens of credit unions across the country implement treasury management programs, resulting in enhanced member retention, increased non-interest income, and strengthened relationships with business members.

Looking ahead, Tru Treasury plans to continue its innovation trajectory with new service developments and expanded partnerships that will further strengthen credit unions' position in the financial services marketplace.

For more information about Tru Treasury and its treasury management solutions, please visit www.TruTreasury.com or contact Jeffrey.Bassett@TruTreasury.com.

About Tru Treasury

Tru Treasury is a Credit Union Service Organization (CUSO) founded in 2020 with a mission to provide credit unions with comprehensive treasury management solutions that enhance their competitive position and better serve their business members. Through collaborative innovation and specialized expertise, Tru Treasury enables credit unions nationwide to offer sophisticated treasury services previously only available through large banks. For more information, visit www.TruTreasury.com.

About NACUSO

The National Association of Credit Union Service Organizations (NACUSO) was formed in 1985 to help credit unions explore the use of CUSOs and the delivery of non-traditional products and services. NACUSO's core purpose is to be the leader in advocating, educating, and promoting the collaborative credit union model. For more information, visit www.nacuso.org.