Zeller will lead brand management and drive company growth.
SANTA ANA Calif. – May 03, 2023 – In support of Veros Real Estate Solutions (Veros®) goal to strengthen brand awareness and further penetrate the financial services and real estate markets by offering innovative enterprise risk management and property valuation services, the company has announced hiring Heather Zeller as its Vice President of Marketing.
Zeller has over 25 years of experience in marketing management, product marketing, and corporate strategy in the financial services, real estate, and fintech industries. In her new role, Zeller will lead the marketing and communications teams to position Veros and sister company Valligent as thought leaders and go-to resources for property valuations, risk management solutions, and insightful housing industry data and forecasts.
In late 2022, Veros Software, the parent company of Veros Real Estate Solutions, acquired Valligent, a market-leading appraisal management company. Valligent offers cutting-edge solutions for property valuation. The combination of Veros Real Estate Solutions and Valligent positions the entities to provide innovative collateral valuations to a broader market that Zeller will be instrumental in helping reach.
Before joining Veros, Zeller was the Product Marketing Director at Clear Capital, a real estate valuation and technology solutions provider. She was key in implementing effective B2B go-to-market plans, product positioning, and demand generation strategies that helped drive adoption and generate growth across a vast range of product lines within the real estate property valuation, data analytics, and technology space.
“With her impressive experience and professional expertise in our industry, Heather will truly be an asset to the Veros and Valligent teams,” said Darius Bozorgi, CEO of Veros Software. “Her role is a vital part of the company that will strengthen our position in the market, and further solidifies our reputation as a leader in real estate technology solutions.”
About Veros Real Estate Solutions
A mortgage technology innovator since 2001, Veros Real Estate Solutions (Veros) is a proven leader in enterprise risk management and collateral valuation services. The firm combines predictive technology, data analytics, and industry expertise to deliver advanced automated solutions that control risk and increase profits throughout the mortgage industry, from loan origination to servicing and securitization. Veros’ products and services include automated valuation, fraud and risk detection, portfolio analysis, forecasting, and next-generation collateral risk management platforms. Veros is the primary architect and technology provider of the GSEs’ Uniform Collateral Data Portal® (UCDP®). Veros also works closely with the FHA to support its Electronic Appraisal Delivery (EAD) portal. The company is also making the home-buying process more efficient for our nation’s Veterans through its appraisal management work with the Department of Veterans Affairs. For more information, visit veros.com or call 866-458-3767.